Cover letters can easily seem like an archaic job search tradition of the past. And, we know that there’s a significant chunk of hiring managers that don’t even bother taking a polite glance through the ones that fall across their desks. But, does that discouraging fact mean that we should skip the cover letter formality altogether?
Online portals where applicants can find and apply to positions make it much easier to mass-apply for jobs
The advent of using internet-based recruiting tools is also changing how candidates approach the application process. Online portals where applicants can find and apply to positions make it much easier to mass-apply for jobs. As a result, most hiring managers are flooded with applications every time they post a position. These online applications come in at a much greater volume than applications in the days where a cover letter actually meant an ink-and-paper letter. Consequently, hiring managers have much less time to comb through applications.
Recruiters use social media to research talent
While cover letters used to be one of the only ways that employers could get a bigger picture of who you are, now there are multiple channels through which they can access information about you.
Now, 60 percent of recruiters use social media to research job applications.
What they see on Facebook or Twitter, Linkedin can give them a picture of who you are outside of your resume – and often a more detailed picture than your cover letter can offer.
More than 40 percent hiring managers are less likely to interview job candidates if they can’t find information about the applicant online.
The digital age changed how it use
It’s fair to say that there’s certainly less reliance on a cover letter nowadays. Especially with new technologies that can efficiently screen candidate resumes.
The truth is, there’s no right or wrong answer, and it very much depends on your hiring priorities and the tools you’re using to source, screen, and recruit the top talent. What is important to remember is that today’s job hunters don’t want a lengthy application process.
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